Oinosophy is a growth advisory for ambitious wine and hospitality businesses. It draws on Christina's commercial experience, strategy work, cultural authority, and networks to make those businesses more valuable, better positioned, and better connected.

It has partnered with cultural institutions including the Royal Academy, the Design Museum, the Rupert Museum, and RIBA, and worked with brands including Ruinart, William Grant & Sons, The Rosewood Hotels and Resorts, Belmond, and Patek Philippe.

At its centre is a single question: what makes a bottle noticed, valued, and purchased?

Beneath it, a conviction: that wine is a cultural artefact, and the experience of it is a way of understanding the world and our place in it.